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How to Win with the New Demand Chain
According to McKinsey, COVID-19 has pushed companies over the technology tipping point and transformed business forever with accelerated digitization of customer and supply-chain interactions. The truth is that it’s not just about digitizing the supply chain anymore but actually digitizing the entire demand chain. Online sales and global market expansion are the keys to success in today’s market, and that starts with understanding consumer demand.

The webinar will highlight:

- The importance of relevant products and services that resonate with the consumer
- The critical role of understanding consumer demand and the new demand chain
- How to leverage consumer data to increase margin and product success to avoid markdowns driven by unproductive products
- How to pursue white space opportunities with confidence and reduced risk

Apr 14, 2021 11:00 AM in Eastern Time (US and Canada)

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Sean Coxall
CEO @707 Limited
Jim Shea
Chief Commercial Officer @First Insight